How is it that this video (above) has been online for at least a week and I'm just seeing it today for the first time? I mean, this is the sort of random piece of brilliance for which I live. It's also, to my (no marketing experience whatsoever) mind, the sort of thing that could add an additional coat of coolness to Hyundai's brand image, as it not only shows the i30 to be tough (if now coated in baboon crap) but also shows that the Korean car company has a sense of humor. And hell, the fact that I'm posting the video online shows that the idea might have some viral traction.
h/t: Penn's Sunday School