One of my favorite websites is
Bring a Trailer, an online clearinghouse of sorts for vintage cars - but only vintage cars of a certain breed. From the
site's description:
We especially favor regularly driven real-world classics, and cars with well chosen period-correct modifications. We’ll usually skip the blue chip restorations and trailer queens unless they offer something amazing in aesthetic or rarity. Deep pockets can buy a big-dollar restoration but they can’t buy good taste or driving passion.
Sure, we all love
Hemmings and its pristine classics and
The Smoking Tire with its reviews of today's supercars, but only at
Bring a Trailer can you find the sort of classic - and often classy - cars that you might just be able to afford and wouldn't fret about using as a daily driver.
I was therefore intrigued when the folks over at
Petrolicious released the above video profile (also
here) of
BAT co-founders Randy Nonnenburg and Gentry Underwood, who started the site on a lark a few years back and have since watched it explode to the point of becoming one of noted car nut
Jay Leno's favorite sites.
This video, however, is worth a look even if you don't particularly care about vintage cars (as if there's any such person), both for it what says about the nature of jobs and work in this modern economy, as well as its demonstration of the ability of humans to come together in new and interesting communities.
As Nonnenburg tells it, he has long been the go-to source for car-related information for those in his social circle. At some point, Underwood suggested that Nonnenburg post his thoughts online for all to see rather than merely confining his wisdom to group emails. Doubting that his knowledge could draw an audience in an online world bursting with automotive expertise, Nonnenburg initially balked at the idea. Eventually, however, he relented and
BAT has taken off by finding its own niche.
One could be forgiven for thinking that
Bring a Trailer was on Phil Bowermaster's mind when, pondering the ever-changing nature of jobs,
he wrote last year:
Increasingly, perhaps, a job is something that we each have to create. We can’t count on someone else to create one for us. That model is disappearing. We have to carve something out for ourselves, something that the machines won’t immediately grab.
That sounds difficult, maybe even a little dangerous. We’re all comfortable with the idea of “finding” a job. We search for them; we hunt them; we land them. All of these images assume the job already exists.
But to create something new…what does that even mean? Do we all become entrepreneurs? (I think the answer to that question is yes, although many of us will have to learn to be entrepreneurs within existing organizations.) Ultimately, it means we have to find something useful to do, something so useful that others are willing to pay for it.
Could there be a better illustration of this than Nonnenburg and Underwood's creation of
Bring a Trailer? Here we have a job that
could not have existed
- for reasons of technology - 20 years ago, and which
did not exist even five years ago because the unique talents and perspectives of Nonnenburg and Underwood simply hadn't taken shape in the form of their website. These fellows' job, in short, was not the sort of thing one would find in the online employment listings.
Nor, it should be noted, is this sort of new business dependent for its survival on its location, a fact which the political class of California (where Nonnenburg and Underwood, as evidenced by the plates on their cars, reside) would do well to ponder.
California's tax code and regulatory structure have long made life difficult for the state's existing businesses, and there's no telling how many would-be entrepreneurs have simply taken their ideas elsewhere or shelved them completely. It's no surprise, then, that in a recent Thumbtack.com/Kauffman study, California ranked among the worst states in the union for entrepreneurs (criteria here).
Bring a Trailer, however, is chiefly an aggregator of online sales adverts from sources like eBay, Craigslist, and the occasional reader submission, which means that the site could just as easily operate out of Oklahoma, South Carolina, or Idaho. California's politicians cannot hope to ride the coattails of the region's climate forever, and if they doubt this they need only glance at economist Mark Perry's "
U-Haul Index," which shows just how much cheaper it is to get a moving truck headed from Texas
to California than it is to get one headed in the opposite direction. I wonder how many potential
Bring a Trailers are packed into those U-Hauls heading for Houston.
Bring a Trailer should also serve as an mood enhancer for those who worry that a society based on markets and voluntary relationships is destroying the idea of human community and creating a world of atomized individuals who, to steal Robert Putnam's
phrase, are merely bowling alone. To be sure, in the developed world, notions of national identity, gender, ethnicity, and even family have changed considerably over the years as individuals have become more mobile and less inclined to adhere to traditional norms which they find oppressive.
Humans, however, are by nature social critters and communities, much like organisms and rules, are forever evolving. Thus, while registered membership in bowling leagues (again, to use Putnam's example) or a particular religious denomination may have declined, there has never been a better time for groups such as vintage car enthusiasts, comic book fans, and Civil War reenactors, who, thanks to the internet, can now meet each other - both online and in person - with unprecedented ease. Thus does Nonnenburg, when asked about his favorite outcome of
Bring a Trailer, quickly say, "the community."
As an aside, I'd like to note that I take comfort in these new, smaller forms of community, as such groups get up to less mischief and what mischief they do get up to tends to be less destructive. I get nervous when, for example, ideas of society and identity are based on nationality, gender, ethnicity and other Big Ideas (e.g. "Kill the Jews," or "Conquer Asia"). Small groups remain small because the bonds that hold them together tend to be quirky. And even when the bond is repugnant (the
Westboro Baptist Church's hatred of gay people, for instance), small groups can't cause too many problems.
Finally, not only does the world-at-present afford individuals the opportunity to form all sorts of new and interesting forms of human relationships, it also allows those individuals to become more fully themselves.
Deirdre McCloskey, as usual, says it best :
I claim that actually existing capitalism, not the collectivisms of the left or of the right, has reached beyond mere consumption, producing the best art and the best people. People have purposes. A capitalist economy gives them scope to try them out. Go to an American Kennel Club show, or an antique show, or a square-dancing convention, or to a gathering of the many millions of American birdwatchers, and you’ll find people of no social pretensions passionately engaged. Yes, some people watch more than four hours of TV a day. Yes, some people engage in corrupting purchases. But they are no worse than their ancestors, and on average better.
...even if they're only better by dint of driving a very cool vintage Porsche.